Mystik is a small shop in the market town of Retford, North Notts that sells a wide variety of products that could loosely be termed alternative and new age. We were not given any particular brief with the ad as the shop's owners had no idea as to how a short video advert could possibly cover the vast range of products and services they offer.
Our approach with this advert was not particularly to list and demonstrate individual items but to represent their ideology and values, to focus on the lifestyle and spirituality of the shops concept.
The owners of Mystik were extremely happy with our ideas and are pleased to tell us that since the ad appeared on their website online orders have almost doubled.